Simdle Operator

Simdle Operator

about the simdle mobility

Imagine seamless, on-demand transport that just works.
 Simdle Mobility provides the smart software that makes it happen, optimizing every ride and empowering cities to move people efficiently and sustainably.

problem

Simdle Operator is a core web application within the Simdle ecosystem, used daily by operators and managers to efficiently manage fleets and bookings. As the platform grew, it became essential to modernize the interface, ensure scalability, and introduce key features to support large-scale operations.

info

Area:

Software | Research | UX/UI | Web App

Programs:

Figma

Date:

2023-present

Developed while working with the company Losch Digital Lab
Simdle Mobility

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Challanges

Disorganized UI

Confusing interfaces impacting operator productivity

Lack of automation

Time-consuming manual processes

Poorly readable data

Difficulty interpreting and analysing information

Goals

To improve the most frequently used pages, enabling operators to work faster, more securely, and with greater flexibility. This resulted in fewer errors and optimized execution time.

  • Optimize critical flows

  • Increasing efficiency

  • Automate repetitive tasks

  • Preparing the platform for scale

My Role in This Project

Research & Discovery

  • Identified key user challenges through qualitative research
  • Defined user journeys and mental models
  • Created personas to align the team around real needs

Interface Redesign

  • Restructured navigation and content hierarchy
  • Designed reusable UI components and layout patterns
  • Improved accessibility and visual consistency across screens

Collaboration

  • Worked with developers to validate technical feasibility
  • Delivered UI specs covering edge cases and automation flows
  • Supported QA to ensure usability and design consistency

Process

Research &
Discovery

  • Collaborated with call centre teams and fleet managers to understand daily workflows

  • Conducted interviews and shadowing sessions to uncover pain points and inefficiencies

  • Analyzed usage data to identify the most critical screens and interactions

Problem
Framing

  • Mapped key friction points: rigid tables, lack of task automation, and complex interactions

  • Defined success criteria with stakeholders, focusing on speed, accuracy, and flexibility

Ideation &
Co-Design

  • Facilitated co-creation workshops with operators to ideate practical solutions
  • Defined key UX principles: simplicity, customization, and scalability
  • Sketched user flows and wireframes to validate core improvements

Prototyping &
Iteration

  • Developed interactive prototypes in Figma, progressing from low to high fidelity

  • Ran usability tests with real operators, in context, to capture feedback early

  • Iterated on navigation, table behaviour, and booking flows based on test insights

screens

results and impact

The redesign of Simdle Operator had a direct impact on both operator and manager experiences, resulting in a platform that is more intuitive, faster, and easier to adopt. While no formal metrics were tracked, qualitative testing and internal feedback confirmed clear usability improvements:

Intuitive navigation

Information architecture was restructured based on real operator needs

Faster task execution

Reduced cognitive load and faster completion of repetitive actions

Positive feedback

Usability tests revealed greater confidence and smoother task execution

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info

Area:

Software | Research | UX/UI | Web App

Programs:

Figma

Date:

2023-present

Developed in cooperation with the company :// Noop

ask for budget
visit website

info

Area:

Software | Research | UX/UI | Web App

Programs:

Figma

Date:

2023-present

Developed while working with the company Losch Digital Lab
Simdle Mobility

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